Make business decisions with the full picture in mind
Trace AI
Decoding human behavior
We’re redefining how businesses understand their customers. By fusing AI with anthropology, psychology, behavioral, and cognitive sciences, we build a technological prism into human behavior. Our TRACE AI system mirrors how people think, feel, and behave, unlocking deep, actionable insights.
Services
Understand your market. Anticipate shifts.
From strategy to product development and operations, we deliver AI solutions that decode human behavior. Whether identifying new opportunities or prioritizing resources, we enable businesses to make confident decisions grounded in a deep understanding of their market and customers.
About Us
Scientific foundation engineered for action.
Our founding team brings together deep expertise in social sciences, economics, and AI engineering. With PhDs from top institutions and careers spanning universities, leading consultancies, and AI companies, we’ve built Trace at the intersection of behavioral insight and machine learning.